A seed sprouting into a majestic ginko tree was the motif of the visual story we created for the launch party of China Resources Ltd at the Business District in Xi’an, China. This metaphor reflects the journey of an idea from its genesis to its realisation. It embodies the spirit of innovation and growth, values that are essential to China Resources Ltd.
For this launch evening, we had the honour of sublimating the Ziyun Tower, an architectural marvel that bears witness to the turbulent history of the Middle Kingdom since the eighth century.
Artistic approach: a visual journey between tradition and innovation
By merging the past and the future through our digital frescoes in video mapping, we have produced a poetic vision of the infinite potential that resides in each seed idea. The ginko sprouts, which then grow into roots and branches, symbolise the combination of tradition and innovation, wisdom and modernity.
A visual journey through the ages, celebrating millennia of history and inviting us into the infinite future. With this work of videomapping, we have imbued every detail with our commitment to honour the past while embracing the future with optimism and boldness. We wanted to go beyond artistic performance, and reflect the very essence of the human spirit, its capacity to dream and innovate.
